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Reliable ad copy is: • Clear and succinct • Lined up with consumer intent • Focused on benefits and value • Relevant to the keyword browsed • Structured with strong calls to action • Optimised to stand out against rivals Good advertisement copy can enhance your Quality Rating, a metric utilized by Google to assess how useful and pertinent your advertisements are. Continuous optimisation consists of: • Changing quotes • Testing brand-new ad variations • Getting rid of low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Carrying out ad extensions • Reviewing spending plan allowance • Improving Quality Score • Keeping account structure These modifications make your campaigns more efficient over time. Reports might consist of: • Number of clicks • Cost per click • Conversions created • Expense per conversion • Keyword performance • Advertisement efficiency • Audience insights • Budget trends • Recommendations for enhancement Clear reporting allows you to comprehend how your investment is performing and ensures that your marketing decisions are backed by genuine data.