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Effective ad copy is: • Clear and succinct • Lined up with customer intent • Focused on benefits and value • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus competitors Excellent ad copy can enhance your Quality Rating, a metric used by Google to assess how helpful and appropriate your ads are. Ongoing optimisation consists of: • Adjusting quotes • Evaluating new advertisement variations • Removing low carrying out keywords • Adding brand-new keywords based on search term results • Refining audience targeting • Carrying out advertisement extensions • Examining budget plan allocation • Improving Quality Score • Maintaining account structure These changes make your projects more efficient over time. Reports might consist of: • Number of clicks • Cost per click • Conversions created • Cost per conversion • Keyword performance • Advertisement efficiency • Audience insights • Budget plan patterns • Suggestions for enhancement Clear reporting enables you to comprehend how your financial investment is performing and ensures that your marketing choices are backed by genuine information.